Resume (2019)

b. 1986, HK.

 

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EXPERIENCE

Envogue International
Creative Senior Brand Designer

New york, NY | April 2016 ~ Present

Clients: Macy's, Tahari, Nicole Miller, Catherine Malandrino, Bed Bath and Beyond and HomeGoods

Managed creative process from conception to execution for new product launches in national and international markets including the UK, Canada, Australia, Korea and Taiwan.

Analyzed market trends with consumer insights to create brand identity, brand strategy, packaging and photography art direction.

Collaborated with sales, design, production, merchandising team and international vendors to effectively bring products to market in a timely manner.

 

Art Director | Graphic Designer, Freelance

New york, NY | June 2012 ~ PRESENT

Clients: BMW, Puma, Skype, Tomo sushi, Arlee Home Fashion and Manhattan Kids

Developed concepts and design brand guidelines, product packagings, websites, social media visual contents and pitch executions.

Collaborated with the creative team to identify the key contents and deliver user-centered design solutions that increased brand awareness on new customer acquisition and product sales.

 

Contemporary Fine Artist

New york, NY | 2016 ~ Present

Exhibitions: Sotheby's New York 2018, Art New York 2019 and  Florence Biennale 2019

Art to me is finding inner peace. I practice ‘The Power of The Present’ through art to create peaceful silence and find ourselves in calm clarity.

 

JWT
Art Director, Intern

New york, NY | FEbRUARY 2011 ~ MAY 2011

Clients: Zyrtec, New York Cares Coat Drive and Tribeca art walk

Brainstormed and pitched campaign concepts to the internal team and clients for new product launches.

Assisted Senior Art Directors to instruct a team of copywriters, designers for the visual execution of ads, websites, social media, outdoor media on behalf of clients.

Created and maintained the brand consistency for all work on an account, making sure the client’s marketing materials are visually engaging and that the selling message is clear.


 

EDUCATION

School of Visual Arts
B.F.A | Advertising | Graduate with Honors

New york, NY | SEPTEMBER 2008 ~ MAY 2011


SKILL

Adobe Creative Suite
Adobe After Effects
NedGraphics


EXPERTISE

Branding
Packaging
Art Direction
Retouching
Motion Graphics


AWARDS

Art Tour International

2019 60 MASTERS

Contemporary Art Curator

2019 100 ARTISTS of the future

Clio Awards

2012 Bronze | Outdoor

Art Directors Club

2012 SILVER | OUTDOOR

International Andy Awards

2012 bronze | DIGITAL

One Show

2011 Merit | Integrated Campaign
2011 Merit | ONline ad campaign
2011 Merit | online ad single
2010 MERIt | PACKAGING DESIGN

Young Guns Show

2011 silver | Interactive

Graphis

2012 Platinum | Billboard
2012 Platinum | guerilla
2012 gold | print
2012 gold | print
2012 gold | print
2012 gold | print
2012 gold | print
2012 gold | outdoor
2011 gold | OUTDOOR
2011 gold | billboard
2011 gold | billboard
2011 gold | print
2011 gold | product


LAUNGUAGES

English
Korean