About

b. 1986, HK.

 

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EXPERIENCE

Jellyfish
Senior Design Manager
(Beauty & Fashion)

New York, NY | AUG 2020 ~ Present

Clients: L’oreal - Ralph Lauren Fragrances, Kiehl’s, It Cosmetics and Hair.com, johnson & johnson, and Bioderma

Creating digital marketing content for Website, SNS, and CRM

Closely work with L'Oreal Ecommerce team to identify key content and deliver user-centered design solutions that increase brand awareness and product sales.

Oversee creative of 6 accounts from conception to final delivery.

 

Swarovski
Senior Graphic Designer

New york, NY | JANUARY 2020 ~ JULY 2020

MANAGE design concepts and executions for Atelier Swarovski US INCLUDING event display, video edit, look book, print ad, evite and deck.

CREATE SWAROVSKI RETAIL STORE DISPLAY, EVENt DISPLAY, PRINT AD, DIGITAL BANNER, SNS POST, look BOOK, VIDEO EDIT, EVITE AND PRODUCT IMAGE RETOUCHING for NORTH AMERICA.

 

Envogue International
Creative Senior Brand Designer

New york, NY | April 2016 ~ DECEMBER 2019

Clients: Macy's, Tahari, Nicole Miller, Catherine Malandrino, Bed Bath and Beyond and HomeGoods

Managed creative process from conception to execution for new product launches in national and international markets including the UK, Canada, Australia, Korea and Taiwan.

Analyzed market trends with consumer insights to create brand identity, brand strategy, packaging and photography art direction.

Collaborated with sales, design, production, merchandising team and international vendors to effectively bring products to market in a timely manner.

 

Art Director | Graphic Designer, Freelance

New york, NY | June 2012 ~ PRESENT

Clients: BMW, Puma, Skype, Tomo sushi, Arlee Home Fashion and Manhattan Kids

Developed concepts and design brand guidelines, product packagings, websites, social media visual contents and pitch executions.

Collaborated with the creative team to identify the key contents and deliver user-centered design solutions that increased brand awareness on new customer acquisition and product sales.

 

Contemporary Fine Artist

New york, NY | 2016 ~ Present

Exhibitions: Sotheby's New York 2018, Art New York 2019 and  Florence Biennale 2019

FEATURED: VOGUE BRITISH, GQ BRITISH, HOUSE & GARDEN UK

Art to me is finding inner peace. I practice ‘The Power of The Present’ through art to create peaceful silence and find ourselves in calm clarity.

 

JWT
Art Director, Intern

New york, NY | FEbRUARY 2011 ~ MAY 2011

Clients: Zyrtec, New York Cares Coat Drive and Tribeca art walk


 

EXPERTISE

Branding
Social Content
Motion Graphics
Packaging
Mentoring


AWARDS

Art Tour International

2019 60 MASTERS

Contemporary Art Curator

2019 100 ARTISTS of the future

Clio Awards

2012 Bronze | Outdoor

Art Directors Club

2012 SILVER | OUTDOOR

International Andy Awards

2012 bronze | DIGITAL

One Show

2011 Merit | Integrated Campaign
2011 Merit | ONline ad campaign
2011 Merit | online ad single
2010 MERIt | PACKAGING DESIGN

Young Guns Show

2011 silver | Interactive

Graphis

2012 Platinum | Billboard
2012 Platinum | guerilla
2012 gold | print
2012 gold | print
2012 gold | print
2012 gold | print
2012 gold | print
2012 gold | outdoor
2011 gold | OUTDOOR
2011 gold | billboard
2011 gold | billboard
2011 gold | print
2011 gold | product


Programs

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Figma


LAUNGUAGES

English
Korean


EDUCATION

School of Visual Arts
B.F.A | Advertising | Graduate with Honors

New york, NY | SEPTEMBER 2008 ~ MAY 2011